The Fastest Growing Social Media Agency That Converts Clients.
Social media has completely changed the way businesses function, particularly in sectors like interior design, luxury real estate, and bespoke furniture. It takes strategy, storytelling, and understanding how to connect with the right people. I've worked in the luxury industry for years as a social media specialist, so I know exactly what works and what doesn't when it comes to expanding a business in these markets. This blog details my history and explains why hiring a single, committed social media specialist can be more beneficial to working with a big, expensive agency.
Where I Started and My Expertise.
Working as a social media manager taught me the craft of developing memorable campaigns that engage audiences, which paved the way for my future in digital marketing. I eventually rose to the position of Social Media and Content Executive, managing strategies that continuously produced tangible results. I improved my ability to create data-driven campaigns by getting certifications in SEO, social media, and digital marketing along the way.
Why I Started Steel Frame Socials.
After years in social media management and seeing luxury brands underserved by generic solutions, I founded Steel Frame Socials. My goal is simple: help high-end businesses stand out online without breaking the bank. From bespoke furniture companies to interior designers, my clients rely on me for strategies that aren’t just innovative, but tailored to their brand.
I gained essential experience working with agencies, including one that specialised in luxury properties, prior to starting Steel Frame Socials, which helped to shape my expertise in this field. I've overseen campaigns with over 100 million views throughout my career, demonstrating my capacity to produce excellent, aesthetically appealing, and growth-oriented content.
I managed 16 clients while operating a profitable Airbnb co-hosting business in addition to my marketing responsibilities, which helped me hone my strategic planning and client management abilities. I have a degree from the University of Sussex and years of practical experience, which puts me in a unique position to support luxury brands' success on the internet.
The Power of Social Media for Luxury Brands.
Luxury brands need social media; it's not just a nice-to-have. Take a look at these statistics:
Instagram influences 72% of purchasing decisions in the luxury sector, with bespoke and high-ticket items receiving the most engagement
Brands with high-quality, consistent content generate 5x more leads than those with sporadic posting habits
Consumers now spend an average of 2 hours and 26 minutes per day on social media. A strong presence in this space is crucial for capturing attention from your target audience, like bespoke furniture makers or interior designers. Your products and services thrive on visual storytelling, and platforms like Instagram, Pinterest, and even TikTok are the perfect stage.
Up-to-Date Practices That Deliver Results.
My commitment to remaining on the cutting edge is one of the reasons I've been successful. Because social media algorithms and trends are constantly evolving, what was effective a year ago might not be so today. Here are a few of the creative strategies I use:
Data-Driven Strategies: Every decision is backed by analytics. I track what works, refine campaigns, and focus on measurable results like increased engagement, website traffic, and conversions. Businesses that use data analytics are 23 times more likely to acquire customers. Short-form content is king. Instagram Reels and TikTok videos get 2x more engagement than static posts.
Targeted PPC Campaigns: Pay-per-click ads are a cost-effective way to reach high-value clients. I focus on audience targeting, ensuring your ads only appear to those who are genuinely interested. Businesses that run optimised PPC campaigns see an average 200% ROI on their ad spend .
Sources - Redrow, Alma de Luce
It’s Time to Grow Your Business.
As 2025 approaches, successful marketing in the interior design sector will require adaptability, a client-first mindset, and seamless digital execution. At Steel Frame Socials, we specialise in helping high-end brands craft strategies that reflect their values and resonate with their target audiences. From SEO and social media to PPC campaigns, every element is designed to build trust, increase visibility, and drive meaningful engagement.
By staying true to your brand’s core values while embracing innovative strategies, you can position your business for long-term success. The luxury market is all about relationships and trust, let’s make 2025 the year you strengthen both.
