Best Ways to Generate Income from Your Luxury Property.
There are countless opportunities to generate extra income when you own a luxury property. These properties can be creatively monetised beyond conventional ownership or long-term rental.
We'll go over six specific tactics below, each backed up by real-world examples and insights, for maximising the potential of your property.
At Steel Frame Socials, we specialise in helping luxury real estate owners maximise the return on their investments. We can develop unique strategies that attract wealthy clients your property deserves thanks to our extensive understanding of the luxury market and digital landscape.
1. Short-Term Rentals for High-End Guests.
Short-term luxury rentals serve discerning tourists looking for exclusivity, comfort, and style. As the demand for distinctive experiences continues to rise, platforms such as Airbnb Luxe have revolutionised the way luxury properties draw visitors.
You can create a flawless experience as a luxury property owner by emphasising professional photography, personalised welcome hampers, and excellent service. For memorable stays, guests are willing to pay more; luxury Airbnb hosts, for instance, report making 40–60% more than regular listings.
How social media can amplify this:
Showcase unique features: Instagram Reels and Stories can showcase stunning architecture, rich interior design, and unique features like private theatres or infinity pools.
Targeted ads: Reaching wealthy individuals is made possible by Facebook and Instagram's extremely precise targeting features.
Collaborations: By collaborating with influencers who share your values, you can gain instant access to a relevant audience.
Consistently maintain great reviews by prioritising guest experiences; this directly affects your visibility on platforms like Airbnb Luxe.
Sources - themuse.com, hmconstructions.com.
2. Event Hosting.
Your property may become a popular location for private parties, corporate retreats, and weddings. Luxurious estates frequently provide a unique combination of privacy and scenic locations, making them perfect for small gatherings. The payoff is significant; venue costs for upscale venues typically begin at £5,000 per event and can easily reach five figures for custom packages.
By partnering with event planners, florists, or caterers, you can build a network that markets your property for you.
Social media strategies:
Share event highlights: To motivate new clients, share expert images or videos of previous occasions, like weddings or product launches.
Create a virtual walkthrough: Showcase your venue and engage with potential clients by using Instagram Live.
Leverage Pinterest: This is particularly effective for weddings, pin boards featuring table setups, scenic views, or lighting concepts to draw planners and brides-to-be.
Build a relationship with corporate event organisers who may book multiple times a year, ensuring consistent revenue.
Sources - upthegains.co.uk, hmconstructions.com.
3. Film and Photoshoot Location Hire.
Advertisers, fashion labels, and filmmakers frequently search for distinctive settings that lend a sense of status to their work. By renting out your property for this reason, you can improve its reputation in addition to making money. Depending on the size of the production and the exclusivity of the property, rates can vary from £2,000 to £15,000 per day.
How to capitalise:
Create a portfolio page on your website with expertly taken photos that showcase landscape or architectural elements.
Register your property with location agencies that specialise in bringing together production companies and property owners.
To determine interest and learn what the market wants, hold smaller photo sessions.
Using social media:
Create a "behind-the-scenes" series on Instagram showing past shoots.
Engage with production companies and creative professionals on LinkedIn.
Highlight the versatility of your space through videos or interactive posts.
Success Story: A modern villa in Cornwall hosted an ad shoot for a high-end automotive brand, generating £20,000 in just four days while receiving significant exposure in the process.
Sources - themuse.com, hmconstructions.com.
4. Membership-Based Amenities.
Think about providing exclusive memberships if your expensive property has features like a private gym, tennis courts, or a pool. This tactic maintains the exclusivity of your property while producing a steady monthly income. For instance, residents within ten miles of a rural estate with a heated pool could join for £200 a month. As a result, just 10 members generated £24,000 in revenue annually.
Social media implementation:
Create content around the lifestyle benefits of your amenities. For example, a video showcasing an early morning swim in the heated pool.
Use LinkedIn to target local professionals who may value exclusive access to wellness facilities.
Share testimonials or interviews with existing members to highlight the value of your offering.
Limit memberships to enhance exclusivity, which aligns with the premium nature of your property.
Sources - upthegains.co.uk, hmconstructions.com.
5. Luxury Property Retreats.
The demand for upscale, immersive experiences is driving the wellness and retreat sector's growth. Anything from corporate team-building weekends to yoga retreats could take place on your luxury property. Depending on their size and offerings, these retreats can bring in between £10k and £30,000.
How to execute:
Collaborate with retreat planners who share the values of your property.
Invest in add-ons like gourmet catering or curated experiences (e.g., local wine tastings or guided meditation sessions).
Social media potential:
Use Instagram Stories to post behind-the-scenes clips during retreats.
Collaborate with attendees or organisers to share user-generated content.
Target ads on Facebook aimed at wellness enthusiasts or corporations seeking team-building events.
Success Story: A rural manor in the Cotswolds generated £150,000 annually from wellness retreats alone. They attributed their success to targeted Instagram ads and partnerships with yoga instructors and wellness experts.
Source - hmconstructions.com.
6. Brand Partnerships and Sponsorships.
Luxury brands are keen to partner with establishments that share their ideals. These collaborations can be very profitable, ranging from holding exclusive launch parties to long-term partnerships.
For example, a luxury property in Tuscany hosted the product launch of a high-end watch brand. The brand paid for the staging of the property in exchange for hosting, and the event resulted in a 30% increase in property bookings in the months that followed.
Social media for brand partnerships:
Post co-branded content highlighting the event and its exclusivity.
Share "day in the life" content showing preparations for high-end partnerships.
Use LinkedIn to network with brand managers who oversee luxury marketing campaigns.
Focus on partnerships that align with your property’s image, ensuring synergy and mutual benefits.
Sources - themuse.com, hmconstructions.com.
Why Steel Frame Socials is Your Ideal Partner.
Our speciality at Steel Frame Socials is assisting owners of luxury real estate in realising the maximum income potential of their investments. Our in-depth knowledge of the luxury market allows us to create custom strategies that draw in the wealthy customers your property deserves.
Our strategy is very individualised and data-driven. We establish your property as a premium brand by utilising fresh social media campaigns and producing captivating visual content.
We Offer:
Expert Content Creation: High-quality photos and captivating reels that highlight the special qualities of your property.
Social Media Advertising: targeted advertising campaigns on social media sites like Instagram, Pinterest, and LinkedIn to connect with the ideal audience, be it brand managers, event coordinators, or luxury tourists.
Influencer Partnerships: Connecting you with influencers in luxury niches to organically promote your property to their loyal followers.
Optimised Digital Presence: We make sure every channel works together to produce leads, from running your social media accounts to making sure your property appears highly on websites like Airbnb Luxe and Pinterest.
Our goal is to save you time and effort while optimising the profitability of your property. We'll assist you in developing and implementing a plan that yields quantifiable outcomes, whether your goal is to collaborate with luxury brands, host exclusive events, or draw in short-term renters. Steel Frame Socials will help you if you're prepared to turn your luxury property into a variety of sources of income.
