How to Leverage the Interior Design Trends of 2025.
Dreamy Rooms, Fluted Tiles, Earthy Tones, and Sustainable Luxury.
As 2025 approaches, bold, personalised, and luxurious aesthetics are becoming more popular in interior design. There is a lot to be excited about in the design world this year, from dreamy room concepts to textured fluted tiles and moody earth tones. However, how can interior designers take advantage of these developments to expand their companies and draw in more customers? Using social media and content production to their full potential is the solution.
1. Moody Earth Tones are Replacing Neutrals.
The traditional neutral colour scheme of white and grey is being abandoned in 2025 in favour of moody earth tones that stand out. Burgundies, rich chocolates, and deep greens are increasingly popular hues for adding cosiness and refinement to interior design. This pattern reflects a move towards designing spaces that are more atmospheric and intimate.
How to Include It in Your Strategy for Social Media:
Use before-and-after pictures to demonstrate your skill and show off how you've used these deep, earthy hues to change spaces. To demonstrate how these tones change throughout the day, post several pictures of rooms with various lighting conditions using Instagram's carousel feature. In addition to showcasing your design prowess, this provides your followers with useful advice they can implement in their own homes.
Source: houseandgarden.co.uk
2. Fluted Tiles Add Texture and Elegance.
One of the most talked-about design trends for 2025 is the use of fluted tiles. These tiles give surfaces like walls, floors, and backsplashes dimension and texture. Fluted tiles, which are made of materials like wood, marble, and ceramic, are ideal for adding a sense of luxury while keeping things elegant and simple.
How to Market This Trend on Social Media:
Highlight projects in which you used fluted tiles in your designs. If you have experience working on upscale properties, tell the backstories of the materials and describe how the texture strengthens the appearance and gives rooms personality. You can establish yourself as the go-to designer for expensive and modern designs by showcasing these kinds of distinctive design decisions.
Source: touchedinteriors.co.uk
3. The “Dreamy Room” Concept.
In 2025, the "dreamy room" trend is gaining popularity as more and more customers look for rooms that are calm, comfortable, and abundant with natural elements. Rooms with earthy hues, plush textiles, and soft lighting evoke a feeling of peace and escape. By using luxurious textures and components that promote comfort and relaxation, designers are concentrating on creating an escape from the bustle of everyday life.
How to Leverage This Trend on Social Media:
By sharing inspiration and behind-the-scenes content about how you source materials like soft textiles, natural stone, and ambient lighting, you can establish yourself as an expert in designing these calm spaces. Make mood boards that highlight the actions you take to create these peaceful, serene areas. Here, video content could be especially useful, whether you're demonstrating how to turn a space into a peaceful haven or providing advice on how to create cosy, quiet spaces.
Source: decorilla.com
4. Focus on Sustainable Luxury.
In 2025, sustainability will be a top concern for many interior designers, who will be looking for ways to blend luxury with eco-friendly methods. Using eco-friendly textiles, natural stone, and repurposed wood are examples of sustainable materials. Giving clients sustainable design options is essential as they grow more aware of their impact on the environment.
How to Integrate Sustainability into Your Brand:
Post sustainable projects on your social media channels to demonstrate how you've blended eco-friendly materials with luxury. Incorporate suppliers or brands that support sustainable practices into your posts by tagging them. Credibility is increased, and customers who appreciate sustainability and upscale design are drawn in. You could even establish yourself as an authority on sustainable design by writing a blog post about eco-friendly materials and their role in the luxury market.
Source: timesproperty.com
How Your Social Media Strategy Should Evolve with These Trends.
Interior designers must realise how important it is to use social media to showcase their work and expertise, even though trends like moody earth tones and fluted tiles will surely continue to dominate. Creating captivating visual content is essential to standing out in a crowded market, whether it be through before-and-after posts, time-lapse videos of room transformations, or behind-the-scenes content.
Post content frequently that demonstrates your abilities, offers trend insights, and establishes your authority. Engage your audience by using storytelling; describe why you selected particular colours or materials and how they fit in with current fashions. For visual design content, Instagram and Pinterest are ideal, but for longer-form content that showcases your expertise, platforms like LinkedIn or your blog are best.
Promoting user-generated content is another excellent tactic. Make campaigns where customers tag you in their own before-and-after photos so that you can be featured on their profile. This boosts engagement and creates social proof.
Why Steel Frame Socials is Your Ideal Partner.
Our speciality at Steel Frame Socials is assisting interior designers in realising the full extent of their design ability in the competitive industry of today. We develop custom strategies that draw in the wealthy clientele your designs merit by utilising our in-depth knowledge of the luxury design sector.
Our strategy is data-driven and extremely customised. By creating specialised social media campaigns and captivating visual content that showcases your distinct style and proficiency with trending design elements, we seek to establish your company as a leader in interior design. We make sure that your online presence showcases your skills and draws in the right kind of customers, whether you're going for the dreamy room ideas of 2025, moody earth tones, or fluted tiles.
We Offer:
Expert Content Creation: High-quality photos and captivating reels that highlight the special qualities of your property.
Social Media Advertising: targeted advertising campaigns on social media sites like Instagram, Pinterest, and LinkedIn to connect with the ideal audience, be it brand managers, event coordinators, or luxury tourists.
Influencer Partnerships: Connecting you with influencers in luxury niches to organically promote your property to their loyal followers.
Optimised Digital Presence: We make sure every channel works together to produce leads, from running your social media accounts to making sure your property appears highly on search engines and platforms like Pinterest.
Our objective is to increase the profitability of your interior design business while saving you time and effort. Whether your goal is to draw in upscale customers, demonstrate your design ability, or increase your online visibility, we will collaborate with you to create and execute a plan that yields measurable results.
By putting you in front of the right people and establishing you as a market leader in luxury design, Steel Frame Socials is prepared to assist you in transforming your interior design services into a reliable and profitable source of income.
