The Essential Social Media Platforms to Grow Your Bespoke Furniture Company.
In 2025, having a strong social media presence is crucial, not optional. Known for their fine craftsmanship and upscale appeal, bespoke furniture companies need to use digital marketing to draw in wealthy customers, display their artistic abilities, and increase sales.
When used properly, social media can be a business growth engine rather than just a portfolio. Here's how to improve your brand using the top four platforms: Facebook, Instagram, Pinterest, and TikTok.
Instagram: Using Visual Narrative to Promote Bespoke Furniture
Instagram is the ideal platform to showcase your craftsmanship, materials, and unique designs because it was created for high-end visuals. It is a essential tool for bespoke furniture makers, with over 500 million daily active users.
How to Use Instagram to Grow Your Bespoke Furniture Business.
Display Your Skills - From material selection to final assembly, the design process can be highlighted with high-quality photos and reels.
Utilise Instagram Shopping - Include product tags in posts and stories to allow prospective customers to buy or contact you directly.
Leverage Influencers - To get your work in front of the right people, work with home influencers and interior designers.
Pinterest: The Interior Design Resource
85% of users use Pinterest to plan home projects, making it one of the best platforms for furniture businesses. Customers use it to get ideas for their interiors, which makes it an effective tool for makers of custom furniture.
Pinterest Strategies for Bespoke Furniture Companies.
Improve for Search - Make use of keywords such as "bespoke oak dining tables" or "luxury handcrafted furniture" to improve your search engine ranking.
Create Boards by Style & Room - Make boards categorised by room and style, such as "Handmade Bedroom Pieces," "Modern Rustic Dining," etc.
Pin Regularly - Engagement increases with the number of posts you make. Five to ten high-quality pins per day is a reasonable standard.
TikTok: The Tool For Viral Growth
Don't assume that TikTok is only for Gen Z dance trends. With more than 1 billion active users, it has emerged as a top discovery tool for trends in home décor and design. Brands of bespoke furniture that use video marketing can see a significant increase in viral reach and engagement.
Ways to Be Successful on TikTok.
Behind-the-Scenes Content - Highlight exclusivity by showcasing the handcrafted nature of your furniture.
Before & After Makeovers - Share time-lapse videos of custom-built or restored furniture.
Follow Trends - To expand your user base, take part in "DIY Home Decor" or "Room Makeover" trends.
Facebook: Building a Bespoke Furniture Community
Facebook remains an effective advertising platform, particularly for luxury brands aiming to attract wealthy customers. Bespoke furniture brands can reach prospective customers based on their interests, demographics, and purchasing patterns thanks to the platform's targeted advertising system.
How to Use Facebook for a Bespoke Furniture Business.
Run Highly Targeted Ads - Promote your work to luxury property owners, interior designers, and homeowners by running highly targeted advertisements.
Create an Active Community - Utilise Facebook groups to establish a forum for people to talk about luxury interior design, restoration, and furniture trends.
Share Customer Testimonials - Use satisfied consumers to establish credibility and trust.
How to Grow Your Bespoke Furniture Business on Social Media.
Beyond choosing the right platform, here are key strategies for consistent growth:
1. Reliable Brand Narrative.
Make sure that every aspect of your branding, from visual appeal to tone of voice, is consistent across all platforms. Affluent consumers appreciate fine details.
2. Educational and Inspirational Content.
Sharing instructional materials like wood care manuals, videos on craftsmanship, or room styling advice establishes you as an authority in the field and fosters confidence.
3. Make Use of Video Promotion.
Video content is crucial because 80% of internet traffic is now video-based. Time-lapse builds, client endorsements, and behind-the-scenes videos are all very captivating.
4. A Social Media Strategy Based on Data.
Analytics are tracked by successful brands to determine what works. To improve your strategy, use Pinterest Analytics, Instagram Insights, and Facebook Pixel.
The Power of Social Media for Bespoke Furniture Companies.
Craftsmanship, exclusivity, and aesthetic appeal are key components of the bespoke furniture industry, and they all look great on social media. Utilising social media sites like Facebook, Instagram, Pinterest, and TikTok can help you build a following, increase sales, and position your brand as high-end.
Our speciality at Steel Frame Socials is maximising the online visibility of bespoke furniture brands. We customise every solution to increase your brand's visibility and profitability, from branding and content production to SEO, social media strategy, and PPC campaigns.
Do you want to use social media to transform your bespoke furniture business?
Sources: furnituretoday.com, webfx.com, brightery.com, w3-lab.com
It’s Time to Grow Your Bespoke Furniture Business.
As 2025 approaches, successful marketing in the bespoke furniture sector will require adaptability, a client-first mindset, and seamless digital execution. At Steel Frame Socials, we specialise in helping high-end brands craft strategies that reflect their values and resonate with their target audiences. From SEO and social media to PPC campaigns, every element is designed to build trust, increase visibility, and drive meaningful engagement.
By staying true to your brand’s core values while embracing innovative strategies, you can position your business for long-term success. The luxury market is all about relationships and trust, let’s make 2025 the year you strengthen both.
In 2025, having a strong social media presence is crucial, not optional. Known for their fine craftsmanship and upscale appeal, bespoke furniture companies need to use digital marketing to draw in wealthy customers, display their artistic abilities, and increase sales.