The Essential Social Media Platforms to Grow Your Bespoke Furniture Company
In 2025, choosing the right social media management company is a must. For bespoke furniture, joinery, and architectural firms, social media is key. It helps attract wealthy clients, show off craftsmanship, and grow your brand.
At Steel Frame Socials, we help luxury businesses grow online. We use tailored strategies based on storytelling and performance.
Instagram: Using Visual Narrative to Promote Bespoke Furniture
Instagram is essential for social media marketing agencies working with bespoke furniture brands. This tool is great for visual storytelling. It is ideal for displaying materials, showing build processes, and highlighting finished pieces.
How to Use Instagram to Grow Your Bespoke Furniture Brand:
Show Your Craft – Share reels and carousels of each step, from sketches to installation.
Use Instagram Shopping – Allow potential clients to enquire or buy with product tags.
Work with influencers – Team up with interior designers and stylists who match your style.
Pinterest: The Visual Search Engine for Interior Design
Pinterest is more than inspiration – it’s a conversion tool. Eighty-five per cent of users plan home projects here. This makes it perfect for joiners and furniture makers.
Pinterest tactics for bespoke brands:
Optimise for Search – Use SEO-friendly terms like bespoke oak dining tables and custom bedroom furniture that fit the UK market.
Board Curation – Organise boards by room or theme, like Modern Country Kitchens or Handmade Bedroom Sets.
Pin Regularly – Aim for 5–10 quality pins each day to maintain visibility and build momentum.
TikTok: The Tool For Viral Growth
TikTok has reshaped social media as marketing. With over 1 billion users, it is now a major player in the luxury space, where creative video can drive huge reach.
How to Succeed on TikTok:
Behind-the-Scenes Access – Showcase workshop footage or material sourcing.
Before & After Reveals – Create time-lapse builds or space transformations.
Leverage Trends – Join hashtags like #DIYLuxury or #FurnitureDesign to tap into wider audiences.
Facebook: Building a Bespoke Furniture Community
Facebook remains a key platform for social media agencies that help bespoke businesses. No other capabilities match its targeting.
How to Maximise Facebook for Business Growth:
Run targeted ad campaigns – Use Facebook Ads to connect with luxury homeowners, developers, and designers.
Create Niche Communities – Launch private groups for design enthusiasts and past clients.
Showcase Client Testimonials – Social proof builds trust and credibility.
Growth Tactics for Bespoke Furniture Brands.
Here’s how a top social media management company can help you:
Consistent brand narrative: Align visuals, voice, and messaging everywhere to build trust.
Share tips on woodworking: Style guides, or stories about sustainability. These can inspire and add value.
Video-led campaigns: Embracing short-form content across all platforms. It’s engaging and memorable.
Data-Driven Social Media Strategy: Use analytics from platforms like Pinterest and Instagram. This helps refine what works and boosts ROI.
The Power of Social Media for Bespoke Furniture Companies.
Ready to boost your business in 2025? A social media management company, like Steel Frame Socials, can help you shine and lead in your field.
We specialise in:
Creating bespoke strategies tailored to luxury furniture and architectural spaces.
Leveraging the power of social media in marketing to increase reach.
Integrating paid media and content strategy to boost leads and conversions.
No matter if you want growth, visibility, or brand recognition, our social media marketing agency can help you get there.
It’s Time to Grow Your Bespoke Furniture Business.
Your audience is online. The question is – are you showing up in the right way?
Let Steel Frame Socials, a proven social media marketing agency, help you:
Build a strong online presence
Attract high-value clients
Grow your brand without compromising craftsmanship
Contact us today.
Let’s make 2025 the year your brand becomes unforgettable.
Social media is now a powerful revenue-generating tool, not a digital portfolio. If you're a bespoke furniture company, not using a digital strategy means missing out on profits.