Matthew Smith – Founder of Steel Frame Socials

social media marketer
social media statistics

I founded Steel Frame Socials to bring my passion and years of experience in social media management, SEO, branding, and content creation to interior designers, luxury property developers, and bespoke furniture makers. Over the years, I’ve worked with various eCommerce brands, multiple digital marketing agencies, and even hold an executive role at a recruitment agency. Along the way, I’ve earned certifications in digital marketing, SEO, and social media management through HubSpot Academy, giving me a strong foundation to create effective, data-driven strategies that genuinely help my clients stand out.

At my previous business, Optimisebnb, I focused on helping luxury Airbnb properties attract more bookings through SEO, social media, and branding. By fine-tuning content, researching competitors, and identifying the right keywords, I boosted organic traffic significantly. My social media strategies helped properties reach high-value audiences, increasing both visibility and engagement. My time with agencies strengthened these skills further, as I crafted content designed specifically to turn prospects into loyal clients, the exact approach I bring to Steel Frame Socials today.

After my time at Optimisebnb, I launched Steel Frame Socials to explore new opportunities in luxury real estate and digital marketing while bringing my expertise to a wider range of clients. My focus is on creating data-driven strategies that deliver tangible results, with clear metrics and ongoing optimisation to keep brands ahead. I’m passionate about helping luxury businesses craft compelling digital experiences that captivate audiences and drive meaningful engagement and conversions.

Testimonials

social media testimonial

“I met Matt through Linkedin and since then we have built a great business relationship. Transparency all throughout the project. The service has been great, from the branding to the services provided on a daily basis. The marketing aspect of my business is automated thanks to Matt, which has allowed me to focus on other areas of my business.”

Mr. Ali, CEO - Swift Tech Services

social media testimonial

“Matt has been instrumental in enhancing CCCUK's social media presence. Through his expertise in blog posts, email marketing, and various strategies, he significantly increased our website’s organic traffic and seamlessly integrated into our team. Matt’s adaptability and commitment to our work culture made him a pleasure to work with. I couldn't recommend him more highly!”

Joshua Sokoya, Creative Director - Custom Crep City UK